I recently saw two commercials by a company which I won't name here that showed parents scaring/bullying their children so that they wouldn't eat this product which is "for adults only." This brand traditionally makes foods that are geared toward kids. I was really offended by this approach to advertising their product as there are so many problems in today's world with children being bullied and/or abused; AND now this brand thinks it's cute or funny to have parents treat their children this way. I think this type of advertising is irresponsible. Some who read this will probably think that I need to lighten up. I hope there are more that will think about the message the company is sending and write to them saying you object to this type of ad! I did. They simply responded by saying:
"
We have taken a different approach on our latest marketing campaign for NAME OMITTED because of the focus on our new product line --- NAME OMITTED. As the first NAME OMITTED dessert just for adults, NAME OMITTED is positioned for adults who want an indulgent and delicious treat all to themselves. We understand this is different from what consumers are used to seeing from NAME OMITTED, but we wanted to let consumers know there is news -- we now have a delicious offering specifically for adults.
We want to assure you that we did not intend to offend anyone with these ads. We respect your point-of-view on this matter.
At the same time, we recognize the judgments we make are subjective and open to interpretation."
I don't see how you could interpret scaring your child as funny. There are too many cases of child suicide and depression in our world for me to think this is funny. Of course, this is just my opinion. I respect other people's point of view. I just had to make mine known to the company. I think with the freedom of speech goes some responsibility.
I'm leaving the comments off on this post. You can judge for yourself when you see the commercial. If you do find it offensive, like I do, I hope you will write the company and tell them. I don't plan on buying any products from them if they find this an acceptable way to represent themselves. I guess I've drawn the line... I don't love controversy, but I just felt this was an important subject!
Sorry for ranting so much! I hope you will continue to visit my blog...